Practical next steps
Start with your customers’ question
Trip within Europe
Show the full trip cost, not only the fare.
See the finding →London to New York, business class
Make it easy to check which cabin a flight really has.
See the finding →London to New York, economy, value for money
Check what the most cited review and comparison pages say about you.
See the finding →Check current facts before acting. These ideas do not establish what caused the observed patterns.
Recommendation counts are not market share. Being named first does not mean being the best. A difference with search does not prove its cause. API answers can differ from chat apps. These results do not predict revenue.
Independent research prototype. Not commissioned by or affiliated with any company named in this report.