Airlines · measured 2026-10-20

Which airlines do AI assistants recommend?

JetBlue is usually named first for economy value from London to New York. No single airline leads in Europe or in business class.

44 / 54

economy answers name JetBlue first

“Named first” does not mean “best”. Counts describe this sample, not market share.

The questions we tested

Trip within Europe

I’m planning a trip within Europe and choosing an airline. Which airlines would you recommend, and why?Trip within Europe →

Each count is out of 54 answers to this question, including both search settings and all languages. “Named first” does not mean “best”.

Airline	Recommended	Named first
easyJet	53 of 54	12 of 54
Ryanair	53 of 54	8 of 54
Lufthansa	49 of 54	18 of 54
SWISS	46 of 54	0 of 54
Austrian Airlines	43 of 54	1 of 54

London to New York, business class

I’m flying business class from London to New York. Which airlines would you recommend, and why?London to New York, business class →

Each count is out of 54 answers to this question, including both search settings and all languages. “Named first” does not mean “best”.

Airline	Recommended	Named first
British Airways	54 of 54	25 of 54
Virgin Atlantic	54 of 54	25 of 54
Delta	50 of 54	0 of 54
JetBlue	49 of 54	4 of 54
United	38 of 54	0 of 54

London to New York, economy, value for money

I’m flying economy from London to New York and looking for the best value for money. Which airlines would you recommend, and why?London to New York, economy, value for money →

Each count is out of 54 answers to this question, including both search settings and all languages. “Named first” does not mean “best”.

Airline	Recommended	Named first
Norse Atlantic	54 of 54	4 of 54
Virgin Atlantic	54 of 54	4 of 54
JetBlue	51 of 54	44 of 54
British Airways	49 of 54	2 of 54
Delta	33 of 54	0 of 54

Selected findings

Clear leader

JetBlue is named first for economy value

JetBlue was named first in most economy answers. Norse Atlantic and Virgin Atlantic were recommended in every answer, but were rarely named first.

JetBlue is named first in 44 of 54 answers to "London to New York, economy, value for money".
Norse Atlantic is recommended in 54 of 54 answers to "London to New York, economy, value for money".

Assistants disagree

Business class: the leader depends on the assistant

British Airways and Virgin Atlantic were in every business class answer and were named first equally often. Gemini mostly put British Airways first. ChatGPT and DeepSeek mostly put Virgin Atlantic first. Gemini also recommended United far less often.

British Airways is recommended in 54 of 54 answers to "London to New York, business class".
Virgin Atlantic is recommended in 54 of 54 answers to "London to New York, business class".

Shared lead

Europe: low-cost airlines in almost every answer, Lufthansa often first

easyJet and Ryanair were recommended in almost every answer about a trip within Europe. Lufthansa was named first more often than either. No answer picked one airline as the best choice.

easyJet is recommended in 53 of 54 answers to "Trip within Europe".
Ryanair is recommended in 53 of 54 answers to "Trip within Europe".

See what AI actually said

Read two selected answers, with English translations and the sources they cite.

Read the demo answers →

Recommendation counts are not market share. Being named first does not mean being the best. A difference with search does not prove its cause. API answers can differ from chat apps. These results do not predict revenue.

Independent research prototype. Not commissioned by or affiliated with any company named in this report.